by Peter J. Bates

Tuesday, March 13, 2012

Greaves Featured in Departures Magazine!

Flip to page 70 of the March/April 2012 issue of Departures magazine to read "India Done Right" - a fantastic interview with Mehra Dalton of Greaves! You can also click the link below to read the two-page feature:

Monday, March 5, 2012

Understanding The 'Human Element'

Many of us travel marketers subscribe to the idea that today’s consumers are driving the sales process. With this acceptance comes a constant redefinition (and in some cases a reinvigoration) of our role as influencers and as profit generators. Times have indeed changed – we don’t have the control we once did but we must still steer an effective strategy. A provocative and insightful article I read in Advertising Age titled “The Dawn of the Relationship Era” gave me a lot to consider on the subject (and I’ve quoted the article throughout this e-mail) because it is indeed the ‘human element’ wherein the power lies.

As marketers, we are often also researchers, analysts, strategists, and in some cases prognosticators navigating the channels of our science while staying attuned to the needs and desires of our target demographic. The Ad Age piece tapped right into what travel marketers, travel advisors and anyone in the hospitality and tourism industry needs to recognize more than ever before in order to keep pace with the modern-day consumer mindset – brand integrity, relationships and trust are vital when “you are being evaluated 24/7 in countless conversations that have zero to do with your ad slogan.”